SOCIAL MEDIA AUDIT
We customize our approach based on your specific social media needs and organization profile. First, we review your current social media efforts (i.e. blogs, tags, inbound link strategies) during an on-site workshop and site-traffic analysis, and develop a clear baseline evaluation of your organization’s current social media penetration.
CONTENT AND RESOURCES ASSESSMENT
Then, we identify and assess each of your content properties as well as your existing and potential audiences -- and identify all matching social media tools, sites and opportunities. ACTION PLAN Lastly, we provide your organization with a 12-month road-map -- divided into four clear phases: - Mobilizing staff, stakeholders, content resources and technology;
- Preparing and Launching your initial social media deployment across multiple media channels, websites, widgets and platforms;
- Expanding and Evolving your social media campaign to increase penetration in existing segments and effectively deploy in new segments.
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